Ever since the famous Bread and Butter urban clothes trade fair packed its bags and went back to its native Berlin, the city of Barcelona has been on the lookout for something similar. The Brandery Winter Edition 2010 is to be held in Barcelona from 27th to 29th January at the Fira de Montjuic. This edition of The Brandery is the second one and it looks like Barcelona is back on the map regarding the best in urban fashion, street wear and amazing its visitors.

There are over 200 exhibitors at this edition and all the latest creations are just waiting to be discovered by you.

There are four main zones which are:

The Cathedral – For designers with their own brands.
The Loft - For brands with a particularly designer/trend-driven component.
The Warehouse – Here you’ll find brands that use Denim as the main idea
The Stadium - Trainers, sneakers and streetwear collections are to be found here.

Then there are three more additional areas:

The Laundry – a laboratory of ideas
This is an area dedicated to creation and innovation along with a space for the fashion sector to discuss and reflect on their ideas.

Brandtown – the show’s chill-out zone
Bars, restaurants, leisure areas and chill-out areas in which to relax and take it easy.

The City – urban happenings and parties
The City represents a meeting point between The Brandery and the city of Barcelona. The City will be hosting exhibitions and catwalk shows along with various events all organized directly by some of the top names exhibiting at The Brandery.